It was born with the idea of being something like a digital video store but has grown to become the digital business par excellence that has revolutionized the entertainment industry, online video and content consumption.
Subscriptions in more than 75 million households and unbridled ambition of globality, Netflix is already considered one of the great rivals Hollywood.
So much has grown its business in recent years has been forced to increase space at its headquarters in Los Gatos, California with the construction of new buildings and also to change the office in which the production of series and movies is managed original company.
It currently has 30 series and own films, an exclusive catalog which began in 2013 and has managed to engage in a multicultural audience. The goal is to continue along this line, although from the company discarded focus the business only original content and, on the other hand, continue to have agreements with third parties while still getting fatter wishlist own titles, something that really gives all right.
Just look at the number of subscribers with which account the service and the success of all series and movies, partly due to the large amount of data obtained from its users and that let you work towards greater customization of content and greater engagement in public.
In addition, global distribution capacity reaching many corners of the globe allows you to reach niche communities and provide an adequate supply to their interests, something unthinkable for producing or televisions.
Similarly, changing working patterns. The process of creating the series are much faster having no timeouts between scripts or filming, something that benefits the public because it has the full seasons to enjoy them to the delight of the “binge-watchers “.
In the last quarter of 2015, Netflix closed the year having distributed more than 11,600 hours of video, a sample of his reign increasingly evident in the entertainment and whose success has a single source: data, data and more data.
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